3 Digital Marketing Terms Every Newbie Should be Aware of

Every list the top digital marketing agencies in Singapore enlighten the newbies to digital marketing to the following key terms being used in this field. They are as follows:

  1. KPI

Or Key Performance Indicator shows up in all types of marketing for determining the success of their campaigns. KPI can be any analytic type like a CTR, engagement rate, bounce rate etc.

  1. CPA

Or Cost per Acquisition is a metric that calculates the cost to acquire a customer. This is ascertained by dividing the total campaign cost by the number of conversions. This metric is essential as it displays how much cost is spent per conversion. If the cost is too high, then you may need to rework on your campaign.

  1. Lookalike audiences

These are created using email lists. This is an amazing way to target audience that is similar to the existing ones. All you have to do is upload your email list to your Facebook ad campaign and these emails will be used to target similar users. You can even exclude the emails if you don’t wish to show the ad to the current customers. With lookalike audience, you can gain new leads who are similar to your existing target market.


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